Outbound for after-school brands
Ten booked school leads a month. Without an SDR team.
Cold outbound to school principals. Decision-ready leads in your calendar. Built for after-school enrichment brands doing 100 to 5,000 schools.
I'm Dmitry. I run B2B outbound for after-school brands — list building, sequences, reply handling. Clients include Chess Wizards and Apollo After School. Here's what the numbers look like.
Book a 15-min call →Results from one brand, last 30 days
Chess Wizards — national after-school chess enrichment, 1,000+ schools nationwide. Apollo After School — STEM enrichment programs across the US.
Principals contacted
700/mo
Reply rate
12.8%
Booked leads
10/mo
Channel
Cold email
No ads, no partners
A "booked lead" = a school decision-maker on a 15-min intro call, with budget authority or direct path to it. No email opens, no clicks, no "MQLs".
Replies from principals
Real replies from principals, coordinators, and district leads.
| Name | Reply | |
|---|---|---|
| Kristie Martin | [email protected] | "Does Thursday @ 11:00 AM work for you?" |
| Yesenia Braaksma | [email protected] | "Yes, we do offer after school programs. I would be open to meeting with you and discussing offering a program here." |
| Danielle Blansette | [email protected] | "June would be a much better time. Either June 1st or 2nd will be best." |
| Oatis Amick | [email protected] | "Do you work with any other schools in my area?" |
| Kimberly Hill | [email protected] | "I am open to learning more about your free program." |
| Robert Caplinger | [email protected] | "Are you local to AZ?" |
| Natalie Marsh | [email protected] | "Yes, we do offer enrichment activities. We can set up a call to discuss." |
| Jo Wick | [email protected] | "I have added the person that runs our 21st century grant to the email." |
| Susan Jenni | [email protected] | "Ella oversees our community education and would be your best contact." |
| Kim Corbett | [email protected] | "We might be interested. I forwarded the email to our contact. What is the fee charged to families?" |
Yesenia Braaksma
"Yes, we do offer after school programs. I would be open to meeting with you and discussing offering a program here."
Danielle Blansette
"June would be a much better time. Either June 1st or 2nd will be best."
Natalie Marsh
"Yes, we do offer enrichment activities. We can set up a call to discuss."
Susan Jenni
"Ella oversees our community education and would be your best contact."
Kim Corbett
"We might be interested. I forwarded the email to our contact. What is the fee charged to families?"
Who this is for
You’re a fit
- After-school enrichment brand: STEM/coding, arts, sports, tutoring, cooking, dance, chess
- Already serving 100+ schools, want 500 to 5,000 more
- Current mix: events, partners, referrals. No outbound muscle yet.
- Been burned by agencies that booked 0 qualified meetings
Not a fit
- D2C to parents (I do B2B to schools/districts only)
- Single location, <50 schools in target
- Looking for an agency to "do marketing" broadly
You get booked school leads
Real decision-makers on your calendar. Principals and district leads who opened your door because the message hit them the right way, not because they clicked a retargeting ad.
Month 1
First leads land in week 3
I build the list, write the sequences in your brand voice, set up infrastructure that doesn’t land in spam, and start sending. Every reply pings my phone within seconds.
Month 2 and beyond
3,000 principals contacted every month
Scales to 10K+. Sequences and lists optimized weekly off reply data. Target: 30 to 50 booked leads per month.
Your job
Show up to the calls
I hand you decision-ready conversations. You close them. Sales upside stays with you.
Why me
Growth operator, not an agency.
I write every email, own reply handling, sit in your Slack. One throat to choke.
Background
- 7+ years in B2B sales, Techstars '23 + Alchemist '21 alum
- Founding team at Speechki (acquired, backed by Greycroft VC, Alchemist, Blinkist)
- ex-VP of Sales at Qvalon, ex-Sales Director at several IT/SaaS companies
- Founded VentureRoof: 3,000+ sales consulting meetings, $5M+ raised for founders
- 4x #1 Product of the Day on Product Hunt
- Mentor, Judge, and Global Speaker at Alchemist Accelerator since 2021
- Speaker at University of Notre Dame — The Idea Center since 2023
- Author of the Sales Guide for US Market Startups (29K+ views)
Let’s talk
Pick a 15-min slot. I’ll walk through what outbound looks like for your brand at your size, share the details of the engine, and tell you straight whether it’s a fit.
Book a call →Not ready for a call? Send a message first — happy to answer questions by text before committing to a slot.
Reach me directly: